"I once saw [that one manager] looking over the shoulder of a programmer at some bit of User Interface the poor guy had hacked together. He straightened up, put fingers to lips and said, ‘No, this isn't it at all. Make it more... psssshhhh’ He hissed on his fucking fingertips, like the air coming out of a bicycle tire, and then just walked away.”
Eventually CEO Hilmar Veigar Pétursson issued an apology to the players. But even this short appeasement wasn’t what it seemed; according to Blood, Petursson didn’t actually write it.“He had members of our storyline team – a group responsible for writing in-game content and fiction – put it together,” he says. “He was either so out of touch, so arrogant, or perhaps both, that he couldn’t find the words to say himself. They bailed him out big time.”