Gamasutra: But yet, it seems to me a game like WoW is designed to keep you playing as much as possible.MK: Actually it’s designed to provide you with, how should I put this - bite-sized entertainment. You can get a lot of entertainment out of WoW in just an hour or two of game play. That wasn't true of games like EverQuest before. You could often put an entire evening into it and see nothing for it except an endless night of corpse runs. So I think that it's ironic that a game which has tried to narrow and focus the entertainment experience has such a powerful grip on people. I think that it is really not so much the game, but the individual who is looking for more and more of those experiences.
You can get a lot of entertainment out of WoW in just an hour or two of game play
